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If It Bleeds

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The scent of sawdust and desperation hung heavy in the Addison Junction depot. Outside, the late afternoon sun cast long shadows, painting the brick buildings in hues of amber and rust. Inside, Maggie wiped down the counter of the dusty soda fountain, her movements tired but resolute. The war news crackled from the radio in the corner, each grim update tightening the knot in her stomach. Her brother, Jimmy, was somewhere over the Pacific, and every air raid siren that wailed through the quiet New York town felt like a personal threat.

Maggie wasn’t one for knitting circles or tearful goodbyes. Her spirit was as fiery as the sunsets over the Chemung River Valley. She’d always been more comfortable mending fences on their small farm than attending church socials. When the local draft board started pleading for volunteers for support roles, Maggie’s jaw set. She might not be able to fly a bomber or storm a beach, but she could sure as hell boost morale.

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That’s how the “Victory Cowgirl” campaign was born. Old Man Hemmings at the Addison Gazette, a man with ink-stained fingers and a heart full of patriotism, had been looking for a way to rally the homefront spirit. Maggie, with her striking green eyes, windswept blonde curls usually tucked under a practical bandana, and a determined glint in her eye, was his answer. He’d seen her at the town picnic, effortlessly winning the horseshoe toss while still looking like a pin-up come to life.

The first poster, splashed across the Gazette’s front page and soon plastered on every available wall in town, showed Maggie, in her best denim shirt and black Stetson, holding aloft a bottle of Pabst Blue Ribbon with a defiant grin. Above her, in bold red letters, screamed: “I FIGHT FIRE WITH FIRE.”

Some folks chuckled. Some raised an eyebrow. But most understood. It wasn’t just about the beer; it was about American grit, about meeting the enemy’s aggression with unwavering resolve, even with something as simple as enjoying a hard-earned brew. Maggie became a local icon overnight. Farmers quoted the slogan as they worked their fields longer hours. Factory workers whistled her likeness as they churned out war supplies.

Then came the second poster. Hemmings, emboldened by the first’s success, wanted something with a bit more…edge. Maggie, though initially hesitant, agreed. This time, the image was starker. The backdrop hinted at distant explosions, and Maggie’s gaze was intense, almost challenging. The text, a line she’d heard a grizzled veteran mutter at the diner, resonated with a different kind of determination: “IF IT BLEEDS WE CAN KILL IT.”

This poster sparked more debate. Some found it too harsh, too violent for a small-town advertisement. But others, those who had lost loved ones, those who felt the sting of every casualty report, saw in it a raw, unvarnished truth. It wasn’t about glorifying violence; it was about the grim necessity of survival, the unwavering commitment to protect what was theirs, no matter the cost.

Maggie herself felt the weight of the words. She wasn’t a killer. She was a farm girl, a sister, a friend. But the war had changed everything. It had forced everyone to confront a darkness they never imagined. Her posters weren’t just pretty pictures; they were a reflection of the steely resolve that had settled over Addison Junction, over the entire nation.

One crisp autumn evening, a letter arrived for Maggie. It was smudged and worn, but the return address was unmistakable: a naval hospital in California. It was from Jimmy. He wrote about the hardships, the fear, but also about the unwavering spirit of his fellow soldiers. And at the very end, scrawled in a hurried hand, he added, “Saw your posters, Maggie. ‘If it bleeds…’ That’s right. You tell ’em back home we ain’t giving up. We’ll fight fire with fire, sis. We sure will.”

Maggie carefully folded the letter, a tear tracing a path through the grime on her cheek. The posters, the slogans, they weren’t just words and images. They were a lifeline, a message of strength sent across the miles, a promise kept between a brother fighting a war and a sister holding the homefront together, one defiant poster at a time. The scent of sawdust still lingered in the air, but now, it mingled with the faint, sweet aroma of hope.

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